Well another question came in by email and I figured I’d give my advice on it, actually it is 3 separate questions and in reality there is no right or wrong answer in it, there are only best assumptions made by organizations so here we go.

#1) How does Marketing help the organization to meet its organizational goals?

There are so many reasons this is going to be a decent size question to address. It could also help if I knew what type of marketing but basically the whole goal of marketing in an organization is to determine what potential customers want and then build or promote a product or service around it.

However two major factors of marketing are recruiting new customers and the expansion of relationships with existing customers. Without marketing your business wouldn’t have any customers, no one would know about you and your brand would never get recognized.

So in my response the answer to how important marketing is to an organization is huge, without marketing you wouldn’t know what your target audience is, you wouldn’t be able to acquire new customers or hold on to existing ones, your new products or your brand would never get recognized because marketing handles TV, Radio, Online, and it simply puts the products in front of the people who want them.

#2) When should Strategic Planning be done in an organization?

This question is simple and it should be done before anything else considering Strategic Planning is described as an organizations process of laying out its strategy and making decisions on the resources required to pull it off.

Basically Strategic Planning can be answered in three separate questions those questions are as follows.

1. What do we do?
2. For whom do we do it?
3. How do we excel?

However the third question is more interpreted as how can we beat or avoid competition? Without a solid plan laid out the separate sections of an organization wouldn’t be able to succeed, no one would know when to tell the marketing department to do there job, they wouldn’t know what products to get ready for, they would be running blind in the dark, so strategic planning in any organization is one of the first things it will do and some organizations even lay out a 20 year plan but most are in the range of 2 to 3 years.

Why a Mission Statement is needed for an organization?

Well this can be answered as what is a mission statement and as you may or may not know a mission statement is an organizations brief summary of its goal but some companies refer to there mission statement as there advertising slogan.

The mission statement is needed to show each department what the final goal of the company is, all this is laid out in detail in the strategic planning area but once completed an overall goal is just set out an example of a mission statement would be as follows.

Organize the world’s information and make it universally accessible and useful. Which believe it or not was Google’s mission statement at one time or the other. So I hope this gives you some more insight into what these three questions are and what they mean in an organization but keep in mind this is not even close to being a fully detailed list of each question.

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That is the most recent question that I’ve been asked and as promised I said I would address any questions that came in so here is one of the first questions that I’m going to address, this question came from a reader that just finished reading an older thread here called Proper Keyword Research Is Powerful.

The real answer to this question is simply no page rank doesn’t mean anything but yes it can be an important factor when trying to rank your sites for particular keywords. Confused by that statement?

You see PR is simply Google’s way to rank a site based upon how many relative backlinks it has, the more quality backlinks to a site simply means that its more popular, Google thinks if more people link to a particular site then it must be providing good quality and relevant content so it ranks the site higher. That is the simplest form of it but you’ve got to remember that no one factor will help you rank your sites.

Ok I’m going to be using the exact example that came from the email question. I honestly don’t know what the term is but we do have some information that I can work with, for instance we know that by using the allinurl operators and the allintitle operators we see that the allinurl returns below 2,000 results and the allintitle operator returns below 50,000 results but at least one of the sites has a PR of 6 but only 50 backlinks and we also know that there are 16 million other pages found.

So what does the allinurl and allintitle operators represent in terms of keyword research, well I’ll be 100% honest they mean pretty much nothing and you should never ever be judging your results based upon these two factors but it is a good idea to just have a look and even save those numbers even though your not going to be basing any results off them.

The reason for that is because with each and every keyword you’ll see huge differences in the allinurl and allintitle searches and you can’t base anything off that but what you can judge off those numbers is that the lower the allinurl numbers means that there is less people trying to rank for that term from the start but if the allintitle operator shows a much higher number then we know that a bunch of sites are trying to rank or have just wrote something about that particular term. After awhile of researching keywords and looking at these numbers you’ll begin to know off your head which is a high or low number (Generally anything under 5K is a low number).

When trying to rank for a term in the search engines its always better to have that term in the sites URL and on the pages title, this is because Google gives weight to both those factors. An example would be two identical sites, same amount of backlinks, same quality of links, same everything except that site A has the term in the URL but site B only has it in there title, well in the eyes of Google site A is more relevant to the topic and should rank higher in the search engines.

So to sum that part up the only thing you should be looking at in those results are lower numbers but even if the numbers are high don’t let that discourage you because they play a very small role in the rankings, you see if you are trying to rank for this term its simply better to have that term in the URL, Title, and H1 tags on the page but its not 100% required. Its even better to have all those elements as close to the top as possible.

Ok the next question to this is if I did manage to get 50+ backlinks on a fresh domain would I be able to surpass the current rankings?

This again is a very hard question because I don’t have all the information but based upon the information I do have I would say no your not going to be ranking your site for this term, even if this term is low in competition and that is because the keyword research has been done wrong.

You see we know that a site with a PR 6 has a page in the results with 50 backlinks. This is something that I need to cover and that is your not going to get a PR 6 with only 50 backlinks.

So when looking at this don’t get confused (Trust me its easy to get confused), you see this page that is ranked for this term probably has a PR 1 or PR 3 at the most even though a ton of tools will tell you this page has a PR 6, that is not true because most PR tools will tell you the PR of the actual domain and not the individual pages that domain hosts.

So a domain something like www.principleofmarketing.com might have a PR 10 but a page which looks something like this www.principleofmarketing.com/anotherpage.html might only have 50 backlinks pointing to it at which point your not directly competing with the domain www.principleofmarketing.com instead your directly competing with a page from that domain, your competing with www.principleofmarketing.com/anotherpage.html

So I can determine that your not going to be competing with the main domain for this term but the site did at some point write a page about this topic and got ranked for it.

Now you should know that the main domain will pass on some of its PR strength to its sub-pages depending upon how well the site is internally linked, most sites make the mistake of only doing basic internal linking and they don’t deep link, when a site is deep linked then any and every page can be reached within only a few clicks from the main page, even if there are a billion pages on that website. This makes it harder to outrank older articles but most of the time older types of articles will be easier to outrank because the site that its on doesn’t have the proper deep-linking structure to support its old pages (That eventually go dead and loose rank because of it).

I mentioned that this person is doing there keyword research wrong based upon the information presented to me and what I meant by this was that it sounds as if your only taking one site into consideration when you should be taking into consideration at least the top 10 sites.

What you really need to do is use Yahoo’s Site Explorer and type in each of the top 10 domain names into the tool and mark down how many backlinks each site has, then add up all those numbers and average them out. So if you marked down the backlinks of 10 sites and added those numbers up, then divided by 10 (Because you marked down 10 sites), you’ll get an average number.

This average number can be used to give you a general idea of how many quality backlinks you’ll need to get a ranking on the first page of the search engines for this term, notice how I said to get on the first page and not to get in the top position or even the top 3 position, this is because once you get a ranking on the top page then you can better determine your position, things change up a bit here.

If your ranked #3 right away then go back and look at the amount of backlinks sites one and two have because they might be beating you by just a little bit so don’t give up just hammer down some more links and surpass them.

As a final tip, when you get a new domain name and you want to avoid the so called Google Sandbox and get ranked inside of a week or two instead of 6 months then get as many quality backlinks to the site as possible as soon as possible and do your absolute best to get at least one PR 7 or higher link to your site, this will help you rank quickly (All this assuming the site is going to have unique content). But be warned that getting a big site to link to your brand new very small site is going to cost you some cash.

I hope this helped out some more and if there are more questions concerning this or if there is anything else not mentioned that you would have liked mentioned, just leave a comment or toss me an email at support@principleofmarketing.com and I’ll do up a post for that as well.

Remember the new direction of this blog is to share any and all knowledge I have in terms of SEO, SEM, Arbitrage, Internet Marketing, Making Money Online, Programming and related fields and also to give everyone here 100% free consulting.

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Well as any single person reading this you probably won’t have a clue of what I’m talking about but I’ll lay out some things for everyone.

When I first started this site my intentions were clear to produce unique content focused around a couple of little things, the first being to have a central place to educate and talk about aspects of marketing, this includes letting you all know about current projects I’m working on, how you can advance your own projects and just a place for me to do a little consultations.

If you haven’t noticed (Which you probably haven’t considering all the traffic to this site is from new visitors) the site has fallen far from the original intention to it and that was 100% my own fault, you see I basically broke every single rule of blogging and it was all pinned down to time, lack of time, mixed with too many projects lead to the demise of the site but I think there is still hope in recovering this thing.

See when it first started going down I wrote less and less, then I started too add useless videos (You can see them all over), then I even made up this two bit crappy design for the site and you want to know the most amazing part of all? It still gets more traffic then most people I’ve met online.

Anyway this message is a call out to everyone that even though things on here are crap right now my intent is now clear again and I’ll be doing my best to write out as much quality content as possible over the history of the blog, mainly what I really want to do with this is to consult people on as many aspects of internet marketing as possible.

This includes setting up blogs, doing arbitrage, long term goals, anything and everything, even programming considering I’m a damn good programmer. So if you have any questions on anything or you want something answered then please leave a comment asking about it and I’ll write up a post for it.

Its as simple as that and if no questions come in then I’ll simply write a post about whatever I feel like educating for that day, I’m heading in a new direction with this site, one that is experimental at best, basically I’m destroying any real categories and focusing on a ton of things surrounding the industry and trying to help people out for free.

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