http://www.principleofmarketing.com Thu, 17 Jan 2008 00:55:16 +0000 http://backend.userland.com/rss092 en Well another question came in by email and I figured I'd give my advice on it, actually it is 3 separate questions and in reality there is no right or wrong answer in it, there are only best assumptions made by organizations so here we go. #1) How does Marketing help ... http://www.principleofmarketing.com/marketing-in-your-business/ That is the most recent question that I've been asked and as promised I said I would address any questions that came in so here is one of the first questions that I'm going to address, this question came from a reader that just finished reading an older thread here ... http://www.principleofmarketing.com/does-pagerank-play-an-important-factor/ Well as any single person reading this you probably won't have a clue of what I'm talking about but I'll lay out some things for everyone. When I first started this site my intentions were clear to produce unique content focused around a couple of little things, the first being to ... http://www.principleofmarketing.com/the-decline/ http://www.principleofmarketing.com/adsense-arbitrage-just-the-facts/ http://www.principleofmarketing.com/affiliate-marketing-cribs-shawn-collins/ Web analytics firm WebTrends has updated its Marketing Lab software suite to version 2, adding two modules for quantifying visitor engagement, and I was briefed on what it adds to behavioral analysis. WebTrends Score lets companies create their own scoring system for measuring the value of activities on their websites. ... http://www.principleofmarketing.com/webtrends-analysis-digs-deeper-2/ First there were LonelyGirl15 and Amanda Congdon rising from obscurity to web fame. Now there's singer Esmee Denters, who has gone from singing into a webcam to opening for Justin Timberlake. Denters has proven that with enough talent and determination, even someone from a small town in the Netherlands can ... http://www.principleofmarketing.com/youtube-star-esmee-masters-direct-marketing-2/ A survey of its customers by eMusic says that the majority of customers buy more music after they sign up for the service. As much as self-serving studies should be viewed cautiously, online services can be instrumental in exposing listeners to new music. You may not buy more bands that ... http://www.principleofmarketing.com/online-music-services-increase-purchases-2/ Mega-popular site TechCrunch posted a blog entry yesterday that was a list of its sponsors (aka advertisers)with brief descriptions. This is an unusual move (ploy?) for a blog that is known for hard hitting commentary, and I'm not comfortable with tactic of referring to advertisers within the confines of the ... http://www.principleofmarketing.com/techcrunch-crosses-the-line-with-sponsor-pitch-2/ Timex is cashing in on the iPod/iPhone euphoria with a new iControl Ironman sports watch that can control the music player. The watch has the traditional controls for managing your workout while also allowing you to skip songs or pump up the volume. Using your $125 watch to control your ... http://www.principleofmarketing.com/timex-sports-watch-controls-ipod-2/ Video search engines have yet to figure out the best way of implementing advertisements, and the jury is still out on whether, pre-, post- or mid-roll ads are the best format. If you compare online video watching to TV, then pre-rolls are not the way to go. There's a reason ... http://www.principleofmarketing.com/video-advertising-still-an-enigma/ The intersection of TV over the Internet (IPTV) with cable boxes will cause a power struggle in the TV market, according to analyst firm ABI Research Desire for HD set-tops, the emergence of retail (yes, you'll be able to buy a cable box at Best Buy and avoid those monthly ... http://www.principleofmarketing.com/set-tops-center-of-tv-battle-2/ The intersection of TV over the Internet (IPTV) with cable boxes will cause a power struggle in the TV market, according to analyst firm ABI Research Desire for HD set-tops, the emergence of retail (yes, you'll be able to buy a cable box at Best Buy and avoid those monthly ... http://www.principleofmarketing.com/set-tops-center-of-tv-battle/ Mega-popular site TechCrunch posted a blog entry yesterday that was a list of its sponsors (aka advertisers)with brief descriptions. This is an unusual move (ploy?) for a blog that is known for hard hitting commentary, and I'm not comfortable with tactic of referring to advertisers within the confines of the ... http://www.principleofmarketing.com/techcrunch-crosses-the-line-with-sponsor-pitch/ Timex is cashing in on the iPod/iPhone euphoria with a new iControl Ironman sports watch that can control the music player. The watch has the traditional controls for managing your workout while also allowing you to skip songs or pump up the volume. Using your $125 watch to control your ... http://www.principleofmarketing.com/timex-sports-watch-controls-ipod/